But somehow I just cannot get enough of them! I don't know why but I love them. It definitely appeals to the material girl in me. I admit I like seeing new stuff looking all pretty and shiny and unworn. I think it actually gives me a similar sort of buzz to actually going shopping and buying the things myself, just without spending any of my own money. This is a win for me, but obviously less good for the girl on the other side of the camera who's just spend a lot of her own hard earned cash to give me that buzz.
I do think there is a risk that these videos do encourage people to go out and buy tons of things without thinking about the cost, or whether they actually need them. It doesn't have that effect on me (like I say, I find watching them almost a shopping substitute) but I can imagine there are people out there who feel they have to spend lots of money so that they too can become a youtube haul sensation which isn't really great, or who come to think it is normal to buy loads of stuff all the time because that's what they appear to see everyone else doing.
I am definitely conflicted. I don't really think that haul videos are going to bring about the ultimate corruption of society (which appears to be the majority opinion in all the articles about them out there!) but equally there is a reason I consider them a guilty pleasure, rather than just a pleasure.
Apparently the more male appropriate version is the unboxing video, where people video themselves taking their new shiny technical gadget out of the box and setting it up. I can't say that appeals to me as much watching a make up and beauty haul, but I feel it's necessary to point out these things are not just limited to women only!
Probably my favourite haulers are Essiebutton and Zoella. I think with both of them I feel like yes, they are posting haul videos, but they don't come across as people with a shopping addiction. At the end of the day I don't think there is anything unhealthy about splurging every now and then if you can afford it, I guess the bit that seems weird and showing off to a lot of people is the part where they film it so the whole world can see, but if so then I am just as bad as I love watching them!
I don't think I'd ever film one myself, partly because I hate being on video, but mainly because I don't really do shopping hauls. I tend to buy one or two things at a time, but rarely loads in one go. Maybe that's part of the appeal, because it is so different to the way I personally shop.
What about you? Do you love hauls, or hate them?